Every Data Field You Can Extract from Google Maps (2026 Reference)

Why Understanding Available Data Fields Matters

Before you extract a single lead from Google Maps, you need to know exactly what data exists and how reliable each field is. Not every business listing has a phone number. Not every listing has a website. And some fields that seem like they should be available — like owner email addresses — simply do not exist in Google Maps data.

Understanding the data landscape prevents wasted effort and wasted budget. If you are planning a cold-calling campaign, you need to know that phone number availability varies by industry (restaurants: ~92%, freelance consultants: ~45%). If you are building a competitor analysis, you need to know what review data is actually accessible.

This reference covers every extractable data field from Google Maps business listings as of early 2026, organized by category, with realistic availability rates and practical notes for each.

Core Business Identity Fields

Business Name

• What you get: The registered business name as it appears on Google Maps
• Availability: 100% — every listing has a name by definition
• Notes: Names may include location qualifiers (e.g., "Starbucks - Downtown Portland"). Some businesses use their Google Business Profile name, which may differ slightly from their legal entity name. Chain locations usually include a branch identifier.

Place ID

• What you get: Google's unique identifier for the listing (e.g., ChIJN1t_tDeuEmsRUsoyG83frY4)
• Availability: 100%
• Notes: This is the most reliable way to deduplicate results. Two searches in overlapping areas will return the same Place ID for the same business, making deduplication straightforward. MapsLeads uses Place IDs internally to ensure your exports contain no duplicates.

Business Category

• What you get: The primary category and often additional secondary categories (e.g., primary: "Italian Restaurant," secondary: "Pizza Restaurant," "Bar")
• Availability: 99%+ for primary category; ~70% have at least one secondary category
• Notes: Categories follow Google's taxonomy, which includes over 4,000 distinct types. The primary category is the most reliable for filtering. Secondary categories can reveal cross-selling opportunities — a "Hair Salon" that also lists "Beauty Supply Store" might be interested in different products than a pure salon.

Business Status

• What you get: Whether the business is operational, temporarily closed, or permanently closed
• Availability: 100%
• Notes: Google Maps retains listings for permanently closed businesses. Any extraction tool worth using should filter these out by default. MapsLeads excludes permanently closed businesses automatically.

Contact Information Fields

Phone Number

• What you get: The primary phone number listed on the business profile
• Availability: Varies significantly by industry:
  • Restaurants, hotels, medical offices: 85–95%
  • Retail stores, gyms, auto repair: 75–85%
  • Professional services (lawyers, accountants): 80–90%
  • Home services (plumbers, electricians): 70–80%
  • Freelancers, sole proprietors: 40–55%
• Notes: This is typically the single most valuable field for sales teams. Numbers are formatted according to local conventions. Some businesses list a call-tracking number rather than their direct line. MapsLeads' Contact Pro module standardizes phone number formatting across regions.

Website URL

• What you get: The URL linked from the business's Google Maps listing
• Availability: 55–75% depending on industry and region
  • Tech companies, agencies: 85–90%
  • Restaurants in urban areas: 60–70%
  • Tradespeople, home services: 40–55%
  • Rural small businesses: 30–45%
• Notes: The absence of a website is itself useful data. If you sell website design or digital marketing services, businesses without websites are your ideal prospects. Filter for "no website" and you have a pre-qualified list of businesses that need exactly what you offer.

Full Address

• What you get: Street address, city, state/province, postal code, country
• Availability: 90–95% for businesses with a physical storefront; ~60% for service-area businesses
• Notes: Service-area businesses (plumbers, mobile pet groomers, delivery services) often hide their street address and only show a service region. The city and postal code are still usually available. For field sales teams planning route-based visits, the GPS coordinates (below) are more useful than the text address.

GPS Coordinates

• What you get: Latitude and longitude of the business location
• Availability: 100%
• Notes: Every Google Maps listing has coordinates by definition — it is a map, after all. Coordinates are essential for geographic analysis, route planning, density mapping, and deduplication of listings at the same physical location (e.g., multiple businesses in a strip mall). MapsLeads includes coordinates in every Contact Pro extraction.

Operational Fields

Opening Hours

• What you get: Weekly schedule with opening and closing times for each day, including special hours for holidays
• Availability: 65–80%
• Notes: Availability is higher for customer-facing businesses (retail, restaurants, clinics) and lower for B2B companies and service providers. Hours data helps time your outreach — calling a restaurant at 2 PM (between lunch and dinner service) is more effective than calling at noon. MapsLeads returns hours in a structured format, not as raw text.

Popular Times / Live Visit Data

• What you get: Histogram data showing typical busyness by hour and day of week
• Availability: ~40% (only available for businesses with sufficient foot traffic data)
• Notes: This data is derived from aggregated and anonymized location data from Google users. It is available for popular retail locations, restaurants, and public venues but generally not for offices, B2B companies, or low-traffic businesses. Most extraction tools do not include this field. It is primarily useful for market research rather than sales outreach.

Reputation Fields

Star Rating

• What you get: The average rating on a 1.0–5.0 scale, to one decimal place
• Availability: 80–90% (any business with at least one review has a rating)
• Notes: Ratings are powerful for both filtering and outreach personalization. A business with a 3.2-star rating may be receptive to a pitch about reputation management. A 4.8-star business might respond to a pitch about leveraging their great reviews in marketing. MapsLeads' Reputation module includes ratings alongside review data.

Review Count

• What you get: The total number of Google reviews
• Availability: 80–90% (same as star rating — they go together)
• Notes: Review count is a strong proxy for business size and activity level. A restaurant with 1,200 reviews is likely a well-established operation. One with 8 reviews may have just opened or has minimal online presence. For B2B sales, review count helps you segment by business maturity.

Individual Reviews

• What you get: Review text, reviewer name, rating given, date posted, and (if available) the business owner's reply
• Availability: Available for any listing that has reviews
• Notes: Individual review content is a goldmine for personalized outreach. Mentioning a specific complaint or compliment in your sales email shows you did your research. "I noticed several customers mentioned slow load times on your website — we specialize in exactly that." MapsLeads' Reputation module returns individual reviews alongside aggregate data.

Visual Fields

Business Photos

• What you get: Photo URLs, attribution data, and upload dates
• Availability: 70–85% of listings have at least one photo
• Notes: Photos serve several purposes beyond aesthetics. They verify that a business is real and active. The quality and quantity of photos correlate with how invested a business is in its online presence. A business with zero photos may be a good prospect for a marketing services pitch. MapsLeads' Photos module extracts these with full attribution.

Street View Availability

• What you get: Whether a Street View image exists for the business location
• Availability: ~85% in urban areas, lower in rural regions
• Notes: This is generally not extracted as a standalone data field by most tools. It is more of a verification mechanism — you can confirm a business's physical location using Street View imagery.

Fields That Do NOT Exist on Google Maps

Understanding what Google Maps does not provide is just as important as knowing what it does. These fields are commonly requested but are not available:

Email Address

Google Maps does not display email addresses. Period. If a tool claims to extract emails from Google Maps, it is either scraping the business's linked website (a separate operation) or fabricating data. To get email addresses, you need a secondary enrichment step — visit the business website, check the contact page, or use an email-finding service.

Owner Name / Decision-Maker Contact

Business listings show the business name, not the owner's name. Google Business Profile does not expose the account holder's identity publicly. For decision-maker identification, you need LinkedIn, company website research, or a B2B database.

Revenue / Employee Count / Financials

Google Maps has no financial data. For company size and revenue estimates, you need data providers like Crunchbase, LinkedIn Sales Navigator, or government business registries.

Social Media Profiles

While some businesses link social profiles in their Google Business Profile, this data is inconsistently structured and not reliably extractable at scale.

Data Availability by Module in MapsLeads

MapsLeads organizes extractable fields into three clear modules:

| Module | Credits/Lead | Fields Included | |---|---|---| | Contact Pro | 2 | Business name, address, phone, website, GPS coordinates, opening hours | | Reputation | 2 | Star rating, review count, individual reviews | | Photos | 3 | Business photos with attribution |

You select only the modules you need. A cold-calling campaign needs only Contact Pro. A reputation management pitch benefits from Contact Pro + Reputation. A market research project analyzing visual branding might use all three.

How to Use This Reference Strategically

For cold calling campaigns: Focus on Contact Pro. Filter results for "has phone number" to avoid paying credits for leads you cannot call. Expect 70–95% phone availability depending on industry.

For email outreach: Extract Contact Pro for website URLs, then use a separate tool to scrape contact emails from those websites. Google Maps itself will not give you email addresses, but it gives you the website — which is the next best thing.

For competitor analysis: Combine Contact Pro and Reputation. Sort by review count and rating to map the competitive landscape in a given area. Identify underperforming businesses (low ratings, few reviews) as potential clients for your services.

For market research: All three modules provide maximum coverage. Photo data adds a visual dimension to geographic analysis.

Getting the Data

MapsLeads makes every extractable field available through a clean, no-code interface. Sign up for free, receive 20 credits, and run your first extraction to see exactly which fields are populated for your target industry and location. The preview feature shows data availability percentages before you spend a single credit, so you know what to expect.

The data is on Google Maps. Now you know exactly what it contains.